The essence of our approach to Corporate Communications and Marketing is to treat reputation management, business capture, product marketing, public affairs, internal communications and digital and social media as mutually supportive strategies. Naturally there are myriad factors that influence the reputational index of a business which are vital to its growth, financial performance, stakeholder advocacy and talent retention.
These are multifaceted and the image below illustrates the scope for service delivery that we have across these domains, gained both in-house and through agency experience.
We aim to provide the broadest and deepest offering possible to clients that delivers the maximum business benefit and ROI.
When companies look for support and services within the corporate communications, marketing and public affairs domains, offerings can quickly become bewildering. We have found that often eclectic mixes of Sales/BD, corporate communications, marketing, public affairs and internal comms/EX exist which can result in siloed working and reduced ROI. Our approach is to ensure that across these disciplines the ‘value of the whole endeavour will be much greater than the sum of the parts’.
Our range of services listed below, is designed to generate new ideas and strategies across the reputational landscape, as well as bring new depth and breadth to an existing capability that saves money on additional recruitment. In many organisations we aim to provide the impetus for a programme to begin to enhance its reputation, increasing brand awareness, or positioning itself better in a market with the ultimate aims of creating stakeholder advocacy and increasing sales.
- Strategic Communications campaign planning & delivery
- High impact external and internal communications and marketing services
- Integrated Marketing Communications – Digital and social content, collateral, ‘Big Ideas’
- News management – releases, RTQs, Issues and Positions, FAQs
- Multifaceted narrative and key message definition
- Feature Writing and placement
- Reputation index and audit – Measurement, Strategy and Tactical implementation
- Team and Leadership media training and skills development
- Comms planning cycle and budget optimisation
- Thought leadership content series
- Crisis Comms and Issues management training and preparedness
- Senior Level Fractional Leadership
- Culture change programmes to get the best from people
- Event formulation and delivery, conferences & trade shows